The Five Biggest Lessons Learned

The Five Biggest Lessons Learned

This is one of the most common questions that gets asked by newcomers to the digital marketing game. What have you learned? If you had to pass on five little tidbits of solid wisdom, what would they be?

Well, the wait is over! Here's a short explanation of five of the most important lessons, straight from the source.

1) Hiring

Don't hire unless you’ve got a process. It will take too much of your time to manage and train without documented process. This is just something that you won’t think about needing until you absolutely need it. Best to figure out the hows, whens, and whats of your onboarding process worked out so everything runs smoothly.

2) Number of Projects

Do not close too many projects. It may seem like a great idea to take on a million projects (more work = more money, after all), but you and your team will burn out if you are running at 100% capacity around the clock. There won't be any big payday, because you won't be doing your best work. It's also best to make sure that if you are working as a group, you don't all end up hating each other.

It is also too stressful and there is little downtime. Take time for yourself, and ramp up slowly. You'll be really glad in the long run.

3) Crowd-Pleasing

Don't worry about always doing what others say. You may not agree with every piece of advice, and you'll never find that everyone agrees with everything you do. It's best to live life without regrets. Some of the worst advice I've received is when someone else convinced me to do something that another agency happened to be doing.

Don't get me wrong, you should always listen to others - just make your own decisions.

4) Yes isn't always best

Don't always say yes to work. Taking on a bunch of totally doable smaller projects that pay a high hourly rate may not be the best for your agency. You might also feel like you have to help friends or family out for free - trust me when I say don't make that mistake. You'll get too busy and lose some really amazing paying clients.

By the way, prepare yourself to see the fallout from people who are trying to use you for free work. It's crazy to see just how quickly someone will block you on Facebook when you won't do their project for free.

5) The office problem

This has been said before but I will say it again here: do not get an office unless you absolutely need it. An office is one of the biggest costs you will incur as an agency. If your paying clients never visit you, your team can work remotely. Also, if the majority of your clients are remote themselves, then you can make do without an office.

It's one of those things that seems like you need it, and it's really easy to get caught up in the thought. Without an office, how will clients take you seriously? Don't worry about it. If a paying client is that swayed by an office space, you should really think about your clients. It's about the work you do, not where you do it. Deliver results and the rest will fall into place.

You should consider using a shared office space to begin with. More often than not you'll realize for sure that it isn't necessary, and your money could be spent in better places.

There you have it. It's short, but sweet. Hopefully you can find something in there worth parsing. Keep asking, and we'll keep answering!

1 comment

Karl Sakas

Agreed, especially on not over-committing to an office! I’d also add “keep your sales pipeline full” (through consistent marketing, no matter how busy you are; you can always create a waitlist). You’ll feel much more confident about the future.

Karl Sakas

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